SEO Соmpetition Analysis With Semalt's Dedicated SEO Dashboard
Competition analysis in the case of positioning business pages is necessary to set goals and create an SEO strategy. Without knowing the strengths and weaknesses of competitors, it is difficult not only to create better competition but also to decide on specific stages of marketing activities, consisting in increasing visibility. Verifying the position of companies from the same industry in Google, key phrases they use and positioning methods is the basis that should be combined with an SEO audit. It allows you to compare yourself to the competition, learn about the elements that need improvement. How to perform a competition analysis to make it the basis of an effective positioning strategy? What tools should be used to perform an effective SEO competition analysis? Read the text and find out!
Why is competition analysis performed?
SEO competition analysis allows you to verify which key phrases other companies from the same industry position themselves on and what visibility they gain through their activities. It is possible to verify what mistakes the competition is making in positioning and you can effectively avoid them from the beginning of positioning to stay ahead of other brands. Find out how you can perform a competitor analysis.
What tools should be used when analyzing the competition?
Free Google tools will allow you to analyze only your website, therefore it will be necessary to use paid tools that will allow you to research your competitors' websites. One of the best competitive analysis tools on the market today is the Dedicated SEO Dashboard (DSD) of Semalt. Discover how does the DSD work for your business:
- By running your own professional web analytics platform, you can increase your brand's authority.
- Free SEO tools under your brand name improve customer loyalty.
- The SEO Dashboard helps attract new leads to your website and turn them into clients.
- The DSD encourages your leads to send requests for your services.
- If you also use the Semalt Reseller Program, your SEO Dashboard will help you boost your sales and revenue.
Semalt Reseller Program
Please note: The Dedicated SEO Dashboard is FREE for everyone. You can't charge your clients for access to your Dedicated SEO Dashboard. The DSD is designed to help you sell your services.
Dedicated SEO Dashboard: Step-by-step analysis of the competition
At the very beginning, an SEO audit of your own website is performed with the DSD, thanks to which you can later compare it with the competitors' websites, and plan activities for several months. The Dedicated SEO Dashboard also allows you to estimate the budget for positioning and determine which phrases are profitable and in what order it is worth building visibility for keywords.
Dedicated SEO Dashboard: Who is your competition?
Before the analysis with Semalt Dedicated SEO Dashboard, the direct competition is determined. Brands from the same industry are compared that are direct rivals. During the verification, both companies that position themselves well on general words, long tail, but also conduct effective local positioning are taken into account.
When verifying the competition with the DSD, it is worth excluding brands that are not realistic in business terms - these will often be industry portals. Moreover, competition should also be verified according to the size of the business. If you have a small business, it will not be profitable to fight for the overall position for a given phrase with a giant with a budget several times larger. The process of selecting brands for SEO competition analysis takes a long time, but only the correct performance of this action guarantees to find real competitors.
Dedicated SEO Dashboard: How are your competitors positioning?
After creating a list of competing companies, you should research the positioning data of their sites. To do this, you can use a "comprehensive web analytics and SEO audit" platform that can be run on your domain at zero cost. DSD will allow you to examine the most important indicators. The Dedicated SEO Dashboard allows you to create a list against which the most important data will be compared.
It is worth analyzing the website traffic, the number of incoming links as well as their DR profile. One important step will be to analyze the sources of links that lead to your competitors 'sites, as well as how your competitors' link building changes over time.
What is worth comparing with the Dedicated SEO Dashboard?
Several elements form the basis of SEO activities. So let's compare them between the competition and your website. Thanks to this, you can get information on why other companies have better search engine rankings. Check the meta descriptions and compare how they are built by the competition. Maybe it has a better Call To Action or enters key phrases more professionally? Also, compare the loading speed of pages on computers and mobile devices, and check if your competitors' websites are adapted to mobile devices.
First of all, compare competitors' websites that have higher positions in the search results for keywords that you particularly care about. Carefully check the pages that rank for important phrases one or two places higher than your brand. Compare both the high-order headers (H1, H2) and the lower ones. Check how the competition weaves phrases into them and how many of what elements they use. Also compare the length of the texts, URLs, as well as how the navigation on the competitors' websites looks like.
Dedicated SEO Dashboard
What is especially worth paying attention to? After verifying the basic elements listed above, it is worth focusing more on the analysis of what is on the competitors' websites. Content analysis and answering the question of what audience they are addressed to, whether they are of high quality, how they are created and whether they are willingly commented on, will bring a lot of conclusions. Answering such questions allows you to easily compare it to your own content strategy and introduce changes that will allow you to be higher than your competitors. SEOs often also verify whether the competition uses Black Hat SEO methods. Knowing that the industry uses techniques that Google doesn't recommend makes you confident that sooner or later such sites will be punished.
Analysis of the competition in DSD
DSD allows you to prepare the competition analysis in terms of the most important parameters. Before you compare, however, you need to find and specify your competition. After you have found the sites you want to chase away from among the search results, you can start analyzing. Thanks to this, you can observe common and different keywords, i.e. you will define phrases that you use and that the competition does not. Besides, you will learn about the phrases that are missing when positioning your website and check with the Dedicated SEO Dashboard if you have keywords that connect you and the competition.
After comparing key phrases, you can then verify their difficulty, as well as see how other websites from the highest Google positions use these phrases for positioning. Thanks to such analysis, you can compare specific subpages and verify them not only in terms of SEO optimization but also verify aspects related to the aesthetics of the website and UX. Make sure to do link analysis as off-site activities are also extremely important when building your position on Google.
Weaknesses that should be exploited
A good method is to find weaknesses, but also errors in the actions of the competition. Perhaps their sites have a lot of broken links, have duplicate content or are facing cannibalization? Check all the SEO aspects and find things you can do better. Such verification will also allow you to verify what your website is weak at. This makes it possible to become aware of the elements that absolutely need to be improved. Check what your shortcomings are and verify if the competition has disadvantages that will allow you to gain an advantage.
Adjustment to real possibilities and budget
If you are already after a thorough analysis of the competition, then evaluate the budget that will be required for activities that will allow you to outrun other companies in the search results. Estimate how much content will cost you, creating effective linking, changes in the website's UX, navigation, code improvement or speed. Estimate which phrases will be more expensive for you and choose those that have high traffic, but do not have high competition.
After establishing your exact strategy, you can start working. First of all, after these actions, optimize your website for SEO in terms of search engine robots. Then, following the positioning strategy, implement the next activities, but do not leave the competition research. It can be effective once noticed that you are conducting effective activities to improve your positions.
Dedicated SEO Dashboard in other marketing activities
With the Dedicated SEO Dashboard, researching the competition in terms of SEO can also be useful in other marketing activities. If you want to refine such elements as, for example, matching groups of recipients of a product or services, you can compare your own and your competitors' activities. Check how other brands address the audience, whether they create guides and in what language they write them. They direct their words to specific people, or maybe they create content only for Google robots? Based on such information, you can, for example, expand or reduce the target audience for your products and services.
Dedicated SEO Dashboard
It will also be easier for you to create paid advertising campaigns and decide on various ways to attract a potential customer. Maybe you'll add additional sections to your website, such as a FAQ, or start creating the most useful content. They can be typically guides, news or informative.
Remember that SEO competition analysis with the Dedicated SEO Dashboard is a source of extremely important information that will support positioning activities, but also those in the field of UX, navigation, content creation or even the language of communication with customers.